Each meta description should be uniquely crafted and tailored according to how that tone of voice amplifies itself across the brand's ecosystem. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. It becomes a nightmare for a business owner to discover that that his/her main business website has …