Having too many links with unnatural anchor text (such as anchor text that includes a keyword within it) is the easiest way for Google to identify rank manipulation, and can quickly earn you a devastating penalty that can be extremely difficult to recover from. When a search query is being …

When people share your content on social networks, that's another sign that it's valuable. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. With exercise being …

Each meta description should be uniquely crafted and tailored according to how that tone of voice amplifies itself across the brand's ecosystem. Google can't infer or "make sense of pictures, colours or music." So it needs help. Google needs help to recognise the things it cares about: inbound links that …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. It becomes a nightmare for a business owner to discover that that his/her main business website has …