Give a thought for content when planning your web strategy

They probably won't index the article that is forwarding a visitor -- based on the quite reasonable theory that if the site doesn't want the visitor to read the article, the search engine doesn't need to index it -- but you're not going to get punished for using it. A permanent redirect …

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Keep an eye on evergreen content

Apply this landscape to your topic keywords-you only have a finite amount of effort to spend across all your keywords. You'll set the H1, H2, H3 and all other headings in the code of your article. If your buying a house, look for one with a electric boiler as it …

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Indicate the header in an HTML document by using duplication

DA is a solid metric to understand the overall ranking power of an entire website. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as …

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Apply these secret techniques to assist with 301 redirects

As you can imagine, they're a nightmare to produce manually, but there are lots of free and paid tools you can use to generate one. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from …

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Personalization counts: how does keyword research fit into this?

However, there are legitimate reasons to have live pages with similar content. It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or any situation that might make …

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One important aspect is trust rank

In countries where internet systems allow the free flow of messages, a marketing piece designed for viewers in Spain might quickly appear in China or Greece. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things …

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Why most people will never be great at keyword research

Pagination maximises the SEO for blogs making it easier for engines to access content and increases the flow of PageRank It's imperative that you make your content easy to find as if it is hidden or buried numerous clicks deep then the content may drop out of the index and …

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Actionable tips on metrics and Twitter

In order to index your website properly and include all of your web pages, search engines send their spiders to review and scan your website on a regular basis. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you're willing to pay …

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